Author(s) :

Matthew Kim.

Volume/Issue :

Abstract :

This research examines how Instagram influences the integration of English into everyday digital communication among Paraguayan athletes and their fans. Through a qualitative analysis of a small sample of 20 Instagram posts from professional Paraguayan athletes, the study identifies frequent instances of code-switching and English word use within primarily Spanish-language contexts. Drawing on linguistic and sociocultural frameworks, the research highlights how athletes sometimes employ English strategically to express identity, emotion, and global affiliation. The findings reveal that Instagram may function as a platform where English expressions circulate among athletes and their followers, as fans imitate athletes’ language use, blending English and Spanish in their own posts. Rather than making claims about national linguistic trends, the findings provide an exploratory snapshot of language use within a specific digital sports community. This process reflects broader patterns of globalization, digital communication, and linguistic adaptation, showing that social media has become a driving force in reshaping language practices and promoting hybrid forms such as Spanglish within Paraguay’s sports communities.