Author(s) :

Saisha Swain.

Volume/Issue :

Abstract :

While Formula 1 has experienced rapid growth in popularity in the United States, little research has examined how ticket prices affect attendance—representing a key gap in sports economics. This study examines the relationship between ticket prices and attendance at the Austin Grand Prix from 2018 to 2023, using publicly available data from official Formula 1 sources, Motorsport.com, GP Today, and F1 Destinations. The analysis focuses on General Admission and Grandstand passes to assess how changes in pricing align with shifts in weekend attendance. Results indicate that, despite significant increases in ticket prices, attendance rose consistently across the period. While factors such as expanded media exposure, the addition of new U.S. races, and the influence of Drive to Survive likely contributed to this growth, rising costs did not appear to discourage fans. These findings suggest that Formula 1’s U.S. audience demonstrates relatively low-price sensitivity, highlighting the sport’s success in cultivating a loyal and economically resilient fan base.