Author(s) :

Jisu Yu, David Moon.

Volume/Issue :

Abstract :

Poor sun protection, extreme UV exposure, low outdoor activity hours, and use of toxic skin products are seen in people who want to achieve their preferred skin tone. Previous studies have found that different cultures have unique skin tone preferences. However, to our knowledge, limited studies have looked at the complexity of skin tone preference in East Asian culture in America and its implications for skin health. Historically, East Asian culture has favored lighter skin as a symbol of wealth and beauty. On the other hand, Western ideals prefer tanned skin as healthy and attractive. Acculturation to Western countries gives a complex internalization of beauty standards to East Asian immigrants caused by peer and family pressure of two contradicting ideals. This cultural dissonance tends to result in psychological distress, confusion, and rejection of one’s self identity. To attain ideal skin tone, either bronze or pale, East Asian individuals often involve themselves in unhealthy beauty practices and skin products. In this review, we find that two beauty standards, grounded deeply in both history and contemporary culture, play a significant role in promoting practices to achieve ideal skin tone, which carry both benefits and serious health risks that require public health and clinical intervention.