Author(s) :

Syrah Anand.

Volume/Issue :

Abstract :

This paper reviews how FIVE Hotels and Resorts uses sustainable innovation to reduce its environmental impact without losing sight of guest experience and profits. By exploring their efforts in saving energy and water, cutting waste, and training staff, I share insights from interviews and reports. While they’ve made real progress, challenges like upfront costs and shifting company culture still exist. The case shows that with the right approach; luxury hotels can grow their business while being sustainable.