Combating Vaccine Hesitancy in the Philippines: Bridging the Gap Through Visual Communication and Education – American Journal of Student Research

American Journal of Student Research

Combating Vaccine Hesitancy in the Philippines: Bridging the Gap Through Visual Communication and Education

Publication Date : Jun-28-2025

DOI: 10.70251/HYJR2348.33163166


Author(s) :

Stella Brothers.


Volume/Issue :
Volume 3
,
Issue 3
(Jun - 2025)



Abstract :

In recent years, data has shown a growth in vaccine hesitancy for families in the Philippines, specifically in regards to the Dengue and COVID-19 immunizations for children. While vaccines remain widely available, strained health systems, poverty, lack of resources, and limited access to health education and functional literacy hinder under-resourced families from understanding and trusting essential childhood vaccinations. In low-income countries where there is a high percentage of people with low literacy rates, visual aids in health education have been proven beneficial by improving health communication and decision-making. This paper examines the roots of vaccine hesitancy in the Philippines, highlighting educational shortcomings, misinformation, and cultural perceptions, and how this can be improved with the use of visual aids.