Author(s) :

Irvan Kaiser Rahman.

Volume/Issue :

Abstract :

This research paper examines whether artificial intelligence technology, especially Spotter Studio, can help YouTubers gain more viewers. Spotter Studio, which launched in September 2024, provides AI assistance through forms such as video ideas, title suggestions, thumbnail suggestions, and content organization. It primarily focuses on four pairs of YouTubers, with only one pair receiving Spotter Studio assistance and the other not. The YouTubers are: Lemons to Lemonade Home vs. Katie Scott Salvaged; Colin & Samir vs. Sam Harris; System Zee vs. Knarfy; and Smokin’ and Grillin’ with AB vs. Island Vibe Cooking. The research uses 3-video rolling averages on graphs to compare viewers in each pair over 6 months, including 3 months before and after t=0, where t=0 is the release date of Spotter Studio. t=0 is used as a reference point rather than the verified adoption date of AI for each individual channel. Across channel pairs, view trajectories were highly variable, and observed spikes or increases were not consistently attributable to Spotter Studio. Although ‘t=0’ factors, such as seasonal variation and content change, are examined, the data suggest no consistent, sustained correspondence between videos released after t=0 and increased viewership.